By Abby Blackburn, Leisure Team
Consider this scenario: an employee travels to Miami, Florida, for a conference scheduled from Wednesday to Friday. Traditionally, they'd fly in on Tuesday evening, attend the conference, and depart on Friday afternoon. With a bleisure-friendly policy, that same employee could extend their stay through the weekend, exploring Miami's vibrant culture, relaxing on its beautiful beaches, or simply unwinding after a string of meetings and networking.
This blending personal time into business trips – bleisure – isn't just a nice-to-have; it’s essential and becoming more commonplace. Included in a corporate travel policy, it works by:
In 2021, approximately 20% of Airbnb's bookings were for stays of a month or longer, reflecting a larger trend of guests extending their visits for family, tourism, work, or conferences. But bleisure is so much more than enjoying a few extra days in an exciting destination. It's a proactive tool for encouraging healthy work-life balance, attracting and retaining talent, and staying competitive.
A key consideration is often the price of airfare. If the cost for a ticket with an extended stay is the same as, or even less than, a direct business-only return, companies are increasingly willing to cover that expense.
Business travel can be demanding, but this simple adjustment in travel policy demonstrates a commitment to employee well-being without significantly impacting the bottom line. It’s a smart, cost-effective investment in human capital. It also signals that an organization values its employees not just for their output, but for their overall health and happiness.
Organizations of all sizes and sectors have the ability to develop and refine travel policies. Integrating bleisure, while not difficult, requires careful consideration and clear guidelines:
Bleisure is not just a passing trend; it's a reflection of an evolving understanding of work-life integration and employee well-being. By thoughtfully incorporating it into your travel policy, you're not just offering a benefit; you're making a strategic investment.
Learn how to optimize your business travel costs – even with "bleisure" extensions. Then, utilize a platform that makes it easy to handle both the business and leisure parts of a trip. Your employees will thank you.
Abby is a Hospitality Management student at The Ohio State University and holds an Associate's Degree in marketing. She loves exploring how branding and storytelling intertwine with the world of travel to create special memories and unforgettable experiences for guests.